{"id":5070,"date":"2017-10-19T17:43:16","date_gmt":"2017-10-19T15:43:16","guid":{"rendered":"https:\/\/www.meltone.com\/digital-analytics\/"},"modified":"2026-07-22T12:54:02","modified_gmt":"2026-07-22T10:54:02","slug":"digital-analytics","status":"publish","type":"post","link":"https:\/\/www.meltone.com\/en\/digital-analytics\/","title":{"rendered":"Digital &#038; Analytics"},"content":{"rendered":"\n\n\n<section    \n        class=\"block-hero block-hero-article theme-dark deco-article align-left\"\n        data-halo\n        data-bg-dark=\"true\"\n        >\n                <div class=\"hero-deco\" aria-hidden=\"true\">\n                                            <svg viewBox=\"0 0 1440 738\" preserveAspectRatio=\"xMidYMid slice\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <defs>\n    <radialGradient id=\"articleGlow\" cx=\"0.5\" cy=\"0.5\" r=\"0.5\">\n      <stop stop-color=\"#11163A\"\/>\n      <stop offset=\"1\" stop-color=\"#404672\" stop-opacity=\"0\"\/>\n    <\/radialGradient>\n  <\/defs>\n  <!-- Glow navy centre-droite (Ellipse 57) -->\n  <circle cx=\"1233\" cy=\"615\" r=\"485\" fill=\"url(#articleGlow)\"\/>\n  <!-- Cercle jaune coin bas-droite (Ellipse 101) -->\n  <circle cx=\"1445.5\" cy=\"766.5\" r=\"250.5\" fill=\"#FCFDD5\"\/>\n  <!-- Ruban pastel (Vector 34, pivot\u00e9) -->\n  <g transform=\"translate(1394.08 447.89) rotate(-47.93) translate(-1109.87 -445.02)\">\n    <path d=\"M61.82 28.5275C194.533 316.12 578.292 46.9245 653.141 382.104C654.417 535.861 589.028 689.62 708.744 764.513C856.261 845.08 975.976 736.712 1020.8 616.429C1065.62 496.146 1153.49 283.658 1327.58 313.766C1503.1 344.122 1514.25 624.794 1765.03 775.716C1879.9 844.848 2032.71 839.997 2180.79 736.735\" stroke=\"#CED9FA\" stroke-width=\"136.17\"\/>\n  <\/g>\n<\/svg>\n\n                    <\/div>\n    \n    <span class=\"halo\"><\/span>\n    <div class=\"container\">\n                                <div class=\"breadcrumb\">\n            <ul class=\"breadcrumb-list\">\n                <li class=\"breadcrumb-list_item\">\n                    <a href=\"https:\/\/www.meltone.com\/en\/\">Accueil<\/a>\n                <\/li>\n\n                                                        \n                                                                                                                                                                                                                                                                                                \n                                                                                                    \n                                        <li class=\"breadcrumb-list_item\"><\/li>\n                            <\/ul>\n        <\/div>\n    \n                <div class=\"grid\">\n            <div class=\"grid_content\">\n                                \n                                \n                                        \n                        \n                    \n            <h1\n        class=\"title title-hero\"\n                        >Digital &#038; Analytics<\/h1>\n    \n                                                                \n                                    \n                \n        <div class=\"editor\"\n        >\n        What is Digital? &#8220;If you can&#8217;t explain it simply, it&#8217;s because it hasn&#8217;t been presented to you well enough.&#8221; While all companies today are certain they must turn to digital, faced with the abundance of offers\u2014whether in terms of solutions, services, or even [&#8230;] \n        <\/div>\n    \n                                                    <span class=\"block-hero-article_tag\">News<\/span>\n                                                    <div class=\"block-hero-article_meta\">\n                                                    <span class=\"author-by\">\n                                R\u00e9dig\u00e9 par\n                                                                    <a class=\"author\" href=\"https:\/\/www.meltone.com\/en\/author\/agence2web\/\">agence2web<\/a>\n                                                            <\/span>\n                                                <span class=\"date\">19 October 2017<\/span>                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section     class=\"block-editor\"\n        >\n    <div class=\"container\">\n        <div class=\"grid\">\n            <div class=\"grid_content\">\n                <div class=\"editor\"><h1 style=\"text-align: justify;\">What is Digital?<\/h1>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">&#8220;If you can&#8217;t explain it simply, it&#8217;s because it hasn&#8217;t been presented to you well enough.&#8221;<\/h3>\n<p style=\"text-align: justify;\">While all companies today are certain they must turn to digital, faced with the abundance of offers\u2014whether in terms of solutions, services, or even methodologies\u2014the way forward is not always obvious&#8230;<\/p>\n<p style=\"text-align: justify;\">Digital is a topic as vast for us as it is for you. To provide you with the most relevant solutions, we have chosen to focus on our strengths across 4 themes: <\/p>\n<h3 style=\"text-align: justify;\">1.      Digitalization of internal processes<\/h3>\n<p style=\"text-align: justify;\"><a href=\"#_ftn3\" name=\"_ftnref3\"><\/a><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-45448 alignleft\" src=\"https:\/\/www.meltone.com\/wp-content\/uploads\/2026\/07\/1-300x300-1.png\" alt=\"1\" width=\"150\" height=\"150\">&#8220;Opportunities multiply as they are seized&#8221; <a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<p style=\"text-align: justify;\">Through this offering, we propose to establish a digital diagnosis of your organization with you: identifying relevant digital levers, your objectives, and the resulting roadmap.<\/p>\n<h3 style=\"text-align: justify;\">&nbsp;<\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">&nbsp;<\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">2.      Analytics and predictive<\/h3>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-45452 alignleft\" src=\"https:\/\/www.meltone.com\/wp-content\/uploads\/2026\/07\/2-300x300-1.png\" alt=\"2\" width=\"150\" height=\"150\"><\/p>\n<p style=\"text-align: justify;\">&#8220;Once we know something, we find it hard to imagine what it was like not to know it&#8221; <a href=\"#_ftn1\" name=\"_ftnref1\">[2]<\/a><\/p>\n<p style=\"text-align: justify;\">Through this offering, we help you fully leverage your data: budget consolidation, sales forecast simulation, predictive models&#8230;<\/p>\n<p style=\"text-align: justify;\">We support you from end to end, from data preparation to final exploitation.<\/p>\n<p style=\"text-align: justify;\"><em>&nbsp;<\/em><em>Examples of themes: marketing campaign targeting assistant, store clustering, personalization of offers, etc.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">3.      The customer journey<\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-45453 alignleft\" src=\"https:\/\/www.meltone.com\/wp-content\/uploads\/2026\/07\/3-300x300-1.png\" alt=\"3\" width=\"150\" height=\"150\"><\/h3>\n<blockquote>\n<p>&#8220;The best way to help a customer is to be there for them when they need it.&#8221; <a href=\"#_ftn2\" name=\"_ftnref2\">[3]<\/a><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Through this offering, we help you implement a &#8220;holistic&#8221; view of your customers. The goal is to offer\u2014regardless of the interaction channel\u2014a seamless and consistent experience, while being able to provide the services they expect at every stage. <\/p>\n<p style=\"text-align: justify;\"><em>&nbsp;<\/em><em>Examples of themes: CRM modeling, customer segmentation, omnichannel strategy, personalization of search results and content (favorite articles, thematic videos, etc.), etc.<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">4.      Agile approaches: &#8220;Solutions change, and so do methods.&#8221;<\/h3>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-45454 alignleft\" src=\"https:\/\/www.meltone.com\/wp-content\/uploads\/2026\/07\/4-300x300-1.png\" alt=\"4\" width=\"150\" height=\"150\">Through this offering, we propose to support you in managing your digital project portfolio. To do this, we guide your teams in applying agile methods adapted to these new solutions. <\/p>\n<p style=\"text-align: justify;\"><em>&nbsp;<\/em><em>Examples of themes: SCRUM approach, Design Thinking, DevOps organization, etc.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: justify;\">&nbsp;<\/h1>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: justify;\">Why these offerings?<\/h1>\n<p style=\"text-align: justify;\">Quite simply because these are stimulating subjects that we master and for which we are convinced we can provide you with solutions that are both innovative and relevant.<\/p>\n<h1 style=\"text-align: justify;\">How?<\/h1>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">&#8220;Nothing is lost, nothing is created, everything is transformed.&#8221;<\/h3>\n<p style=\"text-align: justify;\">At MeltOne, we help you identify and implement digital levers in a simple and clear way. To achieve this, we have chosen to structure our offering around a clear roadmap definition at the start of the project\u2014both ambitious and achievable, prioritizing the implementation of &#8220;Quick Wins&#8221;\u2014the implementation of POCs<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>, allowing you to visualize and validate alignment with your needs, and agile collaboration with operational and technical stakeholders, notably through the <em>Design Thinking<\/em> approach<a href=\"#_ftn5\" name=\"_ftnref5\"><em><strong>[5]<\/strong><\/em><\/a><em>.<\/em> <\/p>\n<p style=\"text-align: justify;\">Our goal is to become a true partner and guide you on the tracks of digital transformation to provide concrete answers to your operational challenges. Our method is pragmatic and can be summarized in 3 main steps: <\/p>\n<ol style=\"text-align: justify;\">\n<li>Starting from a digital diagnosis of your organization to identify the &#8220;quick wins&#8221; necessary for your digital transformation, to identify and quantify digitalization levers, detect potential opportunities, and select vendors that meet your needs,<\/li>\n<li>Helping you clearly and simply define your objectives and formalizing everything into a roadmap that will allow you to achieve them, identifying solutions and partners, technical and functional points of attention, and prioritizing needs,<\/li>\n<li>Supporting your teams through all phases of the project in a collaborative and agile mode.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><em>Find more details on these offerings soon in dedicated articles on our website and social media!<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Sun Tzu, &#8220;The Art of War&#8221;<\/p>\n<p style=\"text-align: justify;\"><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Chip &#038; Dan Heath, authors of &#8220;Made to Stick&#8221;, &#8220;Switch&#8221;<\/p>\n<p style=\"text-align: justify;\"><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Lucinda Barlow, Global Marketing Director YouTube<\/p>\n<p style=\"text-align: justify;\"><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> Proof of Concept<\/p>\n<p style=\"text-align: justify;\"><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> See https:\/\/en.wikipedia.org\/wiki\/Design_thinking<\/p>\n<p>Would you like to know more? Contact us: <a href=\"mailto:jsaccona@meltone.com\" target=\"_blank\" rel=\"noreferrer noopener\">jsaccona@meltone.com<\/a>  <\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section    \n        class=\"block-content block-cta-contact cta--variation-1\"\n        >\n    <div class=\"container\">\n        <div class=\"grid\">\n            <div class=\"grid_content\">\n                <div class=\"card\">\n                    <div class=\"card_content\">\n                        <div class=\"card_deco\" aria-hidden=\"true\">\n                            <svg viewBox=\"0 0 520 412\" preserveAspectRatio=\"xMidYMid slice\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><svg fill=\"none\" x=\"-108\" y=\"315\" width=\"306\" height=\"306\" viewBox=\"0 0 306.0 306.0\" overflow=\"visible\">\n<circle id=\"Ellipse 59\" cx=\"153\" cy=\"153\" r=\"153\" fill=\"#9DD5D5\"\/>\n<\/svg><svg fill=\"none\" x=\"-43.0\" y=\"165.0\" width=\"597.0\" height=\"597.0\" 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enough.&#8221; While all companies today are certain they must turn to digital, faced with the abundance of offers\u2014whether in terms of solutions, services, or even [&#8230;] <\/p>\n","protected":false},"author":1,"featured_media":5071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[164],"tags":[155],"cas-client-offre":[],"class_list":["post-5070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-data-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital &amp; Analytics - MeltOne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meltone.com\/digital-analytics\/\" \/>\n<meta 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