What is Digital?

“If you can’t explain it simply, it’s because it hasn’t been presented to you well enough.”

While all companies today are certain they must turn to digital, faced with the abundance of offers—whether in terms of solutions, services, or even methodologies—the way forward is not always obvious…

Digital is a topic as vast for us as it is for you. To provide you with the most relevant solutions, we have chosen to focus on our strengths across 4 themes:

1. Digitalization of internal processes

“Opportunities multiply as they are seized” [1]

Through this offering, we propose to establish a digital diagnosis of your organization with you: identifying relevant digital levers, your objectives, and the resulting roadmap.

2. Analytics and predictive

“Once we know something, we find it hard to imagine what it was like not to know it” [2]

Through this offering, we help you fully leverage your data: budget consolidation, sales forecast simulation, predictive models…

We support you from end to end, from data preparation to final exploitation.

 Examples of themes: marketing campaign targeting assistant, store clustering, personalization of offers, etc.

3. The customer journey

“The best way to help a customer is to be there for them when they need it.” [3]

Through this offering, we help you implement a “holistic” view of your customers. The goal is to offer—regardless of the interaction channel—a seamless and consistent experience, while being able to provide the services they expect at every stage.

 Examples of themes: CRM modeling, customer segmentation, omnichannel strategy, personalization of search results and content (favorite articles, thematic videos, etc.), etc.

4. Agile approaches: “Solutions change, and so do methods.”

Through this offering, we propose to support you in managing your digital project portfolio. To do this, we guide your teams in applying agile methods adapted to these new solutions.

 Examples of themes: SCRUM approach, Design Thinking, DevOps organization, etc.

Why these offerings?

Quite simply because these are stimulating subjects that we master and for which we are convinced we can provide you with solutions that are both innovative and relevant.

How?

“Nothing is lost, nothing is created, everything is transformed.”

At MeltOne, we help you identify and implement digital levers in a simple and clear way. To achieve this, we have chosen to structure our offering around a clear roadmap definition at the start of the project—both ambitious and achievable, prioritizing the implementation of “Quick Wins”—the implementation of POCs[4], allowing you to visualize and validate alignment with your needs, and agile collaboration with operational and technical stakeholders, notably through the Design Thinking approach[5].

Our goal is to become a true partner and guide you on the tracks of digital transformation to provide concrete answers to your operational challenges. Our method is pragmatic and can be summarized in 3 main steps:

1. Starting from a digital diagnosis of your organization to identify the “quick wins” necessary for your digital transformation, to identify and quantify digitalization levers, detect potential opportunities, and select vendors that meet your needs,
2. Helping you clearly and simply define your objectives and formalizing everything into a roadmap that will allow you to achieve them, identifying solutions and partners, technical and functional points of attention, and prioritizing needs,
3. Supporting your teams through all phases of the project in a collaborative and agile mode.

Find more details on these offerings soon in dedicated articles on our website and social media!

[1] Sun Tzu, “The Art of War”

[2] Chip & Dan Heath, authors of “Made to Stick”, “Switch”

[3] Lucinda Barlow, Global Marketing Director YouTube

[4] Proof of Concept

[5] See https://en.wikipedia.org/wiki/Design_thinking

Would you like to know more? Contact us: jsaccona@meltone.com