Cas client
Optimising production costs: a case study between Prisma Media and MeltOne
For more than 40 years, the Prisma Media Group has been part of French people’s daily lives, entertaining, informing and inspiring them. Today, it is the leader in magazine publishing and online media. Each month, 2 out of 3 French people engage with a Prisma Media brand*. With a portfolio of 40 flagship brands, the Group is present across the main mass-market and luxury segments. Prisma Media’s ambition is to become the European leader in desirable media brands.
In a rapidly changing market environment, Prisma Media called on the consulting firm’s expertise to strengthen responsiveness and operational efficiency across its various magazine titles.
The need for a reliable tool
To meet the challenges of production costs for several magazines and their distribution, the need for a reliable tool quickly became clear for Prisma Media. “We needed an efficient way to calculate the manufacturing and distribution costs of our publications. Using spreadsheets was no longer suitable, as we were reaching their limits given the growing complexity of our operations,” explains Nathalie Danset, Finance and HR Information Systems Manager within the IT department at Prisma Media.
The implementation of the Pigment solution was designed as a co-delivery project, combining Prisma Media’s internal expertise with MeltOne’s to ensure rapid integration. Camille Maurice, Data & Analytics Director at MeltOne, notes: “With Prisma Media, we not only integrated a solution, but also helped them build their capabilities on this tool. Our understanding of their needs was key to the project’s success.”
Launched in February and operational as early as April, the project has already delivered significant productivity gains, with Prisma Media estimating it saved up to one month of work thanks to automated calculations and the reliability of the data provided by Pigment.
Towards greater autonomy
Prisma Media aims to continue developing and expanding the use of Pigment to other aspects of production and financial planning. The goal is to prepare teams to be autonomous in managing the entire planning process. MeltOne therefore provides teams with training and support that helps strengthen Prisma’s teams throughout the collaboration.
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“The initial successes of this collaboration pave the way for new opportunities to optimise financial and operational processes within Prisma Media,”
Nathalie Danset.
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